Altria Supports the Trust's Learning Initiative
In 2012 the Altria Group donated $1 million to the Trust aimed at developing digital learning initiatives on the National Mall. Altria’s gift helped fund a comprehensive study for the 21st Century Learning Initiative focused on engaging 8th graders, the largest visitor demographic, and their families in a creative and interactive learning environment.
Altria’s investment in the Trust also helped finance the production of the World War II Memorial mobile app, which tells the story of the Memorial through veterans’ personal stories, an interactive scavenger hunt, and more. The mobile app will be available in time for Veteran’s Day 2013.
In keeping with the scholastic objectives of Altria’s gift, a documentary that takes an exclusive, insider’s look at the National Mall is being produced in conjunction with National Geographic for its "Inside The…" educational programming series.